The Difference Between Marketing & Selling
No one likes a brash or pushy salesperson. I know that when I go to buy a car I don’t want someone who plays all types of pushy sales tricks on me. In fact I will walk away from a dealership if that is the kind of sales people they employ. Instead, I want someone who will answer my questions and provide me with information. It is the same in Internet marketing — there is a difference between marketing and selling.
Have you ever joined an email list only to be instantly barraged by a long list of sales pitches? I joined one list because I thought I could get some helpful information. Instead I started getting two to three emails a day, each with a link to a new product on the Warrior Forum! In each email I was told the sender had used this product and it made them a lot of money. Many of the products were brand new! I unsubscribed quickly!
Marketing does just what the name implies — it sets up a market. For instance, let’s say that you are very skilled at producing profitable Squidoo lenses. Perhaps you have written a book, or have put together a video series, about how you make Squidoo lenses that make money. That is a valuable product.
Now it is time to market the product. A good way to do that is to introduce people to Squidoo. Explain how Squidoo lenses work. Show them some examples of lenses that are making money. Explain how much money can be made and how many people are actually making a living with Squidoo.
If I was looking for a way to make money online and I read information like that I would be very interested, wouldn’t you? You might further explain that anyone can learn how to build money-making Squidoo lenses just like you did. Tell them if they are willing to put forth the time and effort that they can be successful, too.
Then you might bring up that you have put your tricks and tips into a presentation that will perhaps save them the time and headaches you went through. Don’t push too hard and don’t say they HAVE to have your product to make money. They don’t. You want to offer your product as a time-saver for them. You want to help them.
It’s always a good idea when you are presenting a how-to product that you conclude by saying something like, “if you choose to do it on your own, I wish you the best of success. Others have learned on their own and you can, too. If you run into problems along the way, remember my product is here as a resource to help you.”
I hope this article has helped you to better understand how to market a product. People buy products when you properly market them. They will be turned off by products that are shoved down their throats in high pressure sales presentations. Best of luck to you in your marketing endeavors!